Team of business people stacking hands
The creative economy and the creative class are a reality that has already come. Each type of economy presupposes the presence of a base class, an elite. Accordingly, if there is a creative economy, then there must be an elite that is its base. So far, this elite does not have a common collective name, because it did not feel like a single whole, but over time this elite will definitely receive a self-designation. Processes in this direction are already underway.
Creative class as a way to fit into the future
One of the options, as the elite of the creative economy can call itself, is the creative class. This name is not accidental, because it reflects the essence, indicating that people belong to the creators of creativity. Through such a name, one can reflect the fact that this stratum of people is better able to create really new ideas than others. At the same time, for probably the first time in the history of mankind, the elite will have power not over people, but over a more subtle substance, over ideas.
The idea is really a very subtle substance that not everyone can work with. This is due to the fact that the idea cannot be seen, smelled, touched, tasted, because a person does not possess anything with which he could do it. In order to deal with an idea, it must be dressed up in the substance that a person can interact with, in other words, the idea must be materialized, but not everyone can do it, but not because there are no abilities, but because there are no tools.
So far, the creative class uses intuition rather than technology, and therefore this class is still small, because not everyone’s intuition is tuned to the “right wave”. Over time, you will have to use technology, because intuition is not the most reliable thing, but not everyone will be able to use technology, but only those who will have access to them. This is where a new elite will finally form and it will be the part of humanity that will have access to tools for working with ideas.
Everyone can become a creative
The creative class has not yet been fully formed. While the formation of the creative class is underway, admission is free. Anyone who starts generating ideas and does it better than others can become a creative person. At the same time, the barrier to entry there is now very low, in other words, in order to become a creative, you just need to start doing it.
At one time, after the collapse of the USSR, anyone who carried at least something became rich, because everything was in short supply. However, then the bar gradually rose, and it became more and more difficult to become rich, because it took more and more intelligence and strength until it got to the point that it became almost impossible to get rich on the old “themes”, only those who owned technology and created new “themes” got rich.
Thus, over time, in order to become a creative person, you will also have to master technology. One of these technologies already exists is noomarketing. So far, it is still available to everyone, but over time, the cost of access to it will increase, which means that not everyone will be able to get it.
The active placement of barriers to entry into the creative class will begin when the number of its representatives reaches a critical number. This will happen when the number of creatives reaches the number that is able to cope with the infrastructure of the creative economy, which includes all the lower sectors of the economy: agricultural, mining, industrial, information.
Now you can actually get this infrastructure for free, but then, when all of it is under the control of one or another creative, it will be impossible to get it. If someone wants to become a real creative, he will have to rebuild the appropriate infrastructure, which will require money, and money can only be earned in the creative economy, and this, as you can see, is already a vicious circle and it will be virtually impossible to break out of it.