I would not like to upset anyone, but as they say, you can’t throw words out of a song. The sad fact is that as a result of communication with marketers, it became clear that the volume of bad news from the market is increasing. The essence of this bad news is that a lot of markets are falling, the situation on them is deteriorating. This is confirmed by individual marketers and marketing experts, as well as various communities and guilds of marketers.
Improving customer service
It would be possible to blame everything on the hysteria of marketers, but it will not work, because the fall of markets and the deterioration of the conjuncture are confirmed by people working in sales. Some in this regard even go on a deep spree. It is not surprising, because for more than 10 years everything was fine, but in the last year the situation began to deteriorate sharply, and when the situation worsens, it means it’s time to improve customer service.
There is also good news — not all markets are falling yet. But this news is only partly joyful, because mainly those markets that, in principle, cannot fall are not falling. Yes, there are markets that, in principle, cannot fall – these are markets for essential goods and services. Markets for non-essential goods and services are falling mainly, and this is the first sign of a serious crisis and a sign that people are either starting to save, or they have less money.
All this means that now you will have to spend more effort on working with clients, because they will not part with money so easily. For those who are used to customers buying everything in a row and they don’t even need to be persuaded, difficult times are coming. Such people need to understand how to deal with the crisis in order not to lose business. There is only one way to fight — by setting up powerful marketing.
Quite easy times were caused by the policy of a cheap US dollar and a cheap Euro. For a long time, they were actually distributed right and left. The result of this was synchronous inflation of the US dollar, Euro and other currencies. Relative to each other, their courses have not changed much, and this causes the illusion that they are stable. However, in fact, if you take not money, but real goods for the base, then the picture becomes very interesting.
For example, if we take the prices of gold, oil and real estate, it turns out that these currencies have simultaneously sunk 6-8 times since the beginning of the 2000s. To restore confidence in currencies, the policy of expensive US dollar and expensive Euro began. As a result, people have less money, which means there are fewer customers, which means it becomes more difficult to sell. Only improving customer service will help here.
Many years of growth, many years of confidence in the future, many years of expansion, many years of high self–esteem – many people will have to forget about all this. The familiar world is collapsing or may collapse very soon. There comes a time when it will be necessary to really fight for customers. There comes a time when it will be necessary to make much more efforts than before, so that if not to improve your standard of living, then at least not to roll back.
The standard of living is really under threat, because when customers have problems with money, they also arise in businessmen. When there are problems with money, when they are in short supply, they begin to be appreciated. This is exactly what financiers are trying to achieve – to start valuing money, despite the fact that its real value has fallen by 6-8 times.
